May 9, 2023

Is Tarte Mascara Waterproof? A Comprehensive Review

As someone who wears mascara daily, it’s important to know whether the product I’m using is waterproof or not. Waterproof mascara can withstand rain, sweat, and even tears, making it ideal for special events or those with an active lifestyle. In this article, we’ll be looking at Tarte mascara, a popular brand known for its high-quality products. Specifically, we’ll be answering the question on everyone’s mind: is Tarte mascara waterproof?

Tarte mascara is a well-known brand in the beauty industry, offering a variety of options to cater to different preferences. From volumizing to lengthening, Tarte has it all. But, when it comes to waterproof capabilities, does Tarte live up to its claims? In this article, we’ll be examining the different types of Tarte mascara, looking at customer reviews and feedback, and providing tips for applying and removing Tarte waterproof mascara. So, let’s dive in and find out if Tarte mascara is truly waterproof.

Types of Tarte Mascara

Tarte waterproof mascara stays put even during a rainstorm.
Tarte waterproof mascara stays put even during a rainstorm.

Description of Tarte’s Different Mascara Options

Tarte offers a range of mascara options to cater to different preferences. Some of their popular options include:

  • Tarteist Lash Paint Mascara: This mascara is designed to volumize and lengthen lashes for a dramatic effect. It has a unique paddle-shaped wand that allows for precise application and optimal lash coverage.

  • Lights, Camera, Lashes 4-in-1 Mascara: This mascara promises to lengthen, curl, volumize, and condition lashes. It has a dual-sided brush that separates and coats each lash for a natural yet dramatic look.

  • Maneater Mascara: This mascara is designed to give a full, fluttery lash effect. It has a tapered brush that allows for precision application and optimal lash separation.

Comparison of Each Type’s Waterproof Capabilities

When it comes to waterproof capabilities, not all mascaras are created equal. So, how does Tarte’s different mascaras stack up?

Based on Tarte’s marketing claims, all of their mascaras are waterproof or water-resistant to some degree. However, some may be more effective than others in certain situations. For example, if you’re going to be swimming or in very humid conditions, you may want to opt for a mascara specifically designed for waterproof purposes like the Tarteist Lash Paint Mascara. However, if you’re just looking for a mascara that can withstand a rainy day, the Lights, Camera, Lashes 4-in-1 Mascara may do the trick. Ultimately, it’s important to read the product description and reviews to determine which Tarte mascara option is right for your needs.

Tarte’s Claim of Waterproof Mascara

Make a splash with Tarte's waterproof mascara - perfect for swimming.
Make a splash with Tarte’s waterproof mascara – perfect for swimming.

When it comes to waterproof mascara, Tarte claims to have you covered. But, how accurate are their claims? In this section, we’ll be examining Tarte’s marketing claims about their mascara’s waterproof ability, as well as their testing and formulation process.

Examination of Tarte’s Marketing Claims

Tarte markets their mascaras as being waterproof, sweatproof, and smudge-proof. But, do they live up to these claims? Many customers have praised Tarte’s mascara for its longevity, with some even claiming it lasted through a full day at the beach. However, others have reported that the mascara smudged or flaked off after a few hours of wear. It’s important to note that individual experiences may vary, but it’s worth considering the mixed reviews when deciding whether Tarte’s waterproof mascara is right for you.

Explanation of Tarte’s Testing and Formulation Process

Tarte claims to have a rigorous testing process for their mascaras, including testing for water resistance. According to their website, they use a “proprietary blend of natural waxes and plant extracts” to create a formula that is both long-lasting and gentle on the lashes. However, they don’t provide specific details on the testing process, making it difficult to gauge the accuracy of their waterproof claims.

Overall, Tarte’s claim of waterproof mascara seems to be a mixed bag. While some customers swear by the longevity of their mascaras, others have had less-than-stellar experiences. It’s important to consider your own needs and preferences when deciding whether Tarte’s waterproof mascara is right for you.

Customer Reviews and Feedback

Say goodbye to stubborn waterproof mascara with Tarte's easy removal formula.
Say goodbye to stubborn waterproof mascara with Tarte’s easy removal formula.

If you’re considering purchasing Tarte’s waterproof mascara, it’s important to hear what others have to say about the product. We’ve collected customer reviews and feedback to give you a better idea of how Tarte mascara performs in real-life situations.

Collection of Customer Reviews and Feedback on Tarte’s Waterproof Mascara

Many customers have praised Tarte’s waterproof mascara for its ability to withstand water and sweat. One reviewer on the Tarte website wrote, “I wore this mascara to a pool party and it didn’t budge. It looked just as good at the end of the day as it did in the morning.” Another reviewer on Sephora’s website wrote, “I have oily skin and this mascara stays put all day, even in the heat and humidity.”

However, there are also some negative reviews to consider. One reviewer on Ulta’s website mentioned that the mascara “smudged easily” and “didn’t last long.” Another reviewer on the Tarte website wrote that it “flaked off easily” and “wasn’t worth the money.”

Analysis of Common Complaints and Praises

After analyzing customer reviews and feedback, it’s clear that Tarte’s waterproof mascara has both its praises and complaints. The most common praise was its ability to withstand water and sweat, while the most common complaint was that it smudges easily or flakes off.

It’s important to note that every person’s experience may vary based on their individual skin type and application technique. However, it’s always helpful to read reviews and feedback before purchasing a product.

Tips for Applying and Removing Tarte Waterproof Mascara

If you’re new to waterproof mascara, applying and removing it can seem intimidating. However, with the right techniques, it can be a breeze. Here are some tips for applying and removing Tarte waterproof mascara effectively.

Step-by-step guide on how to apply Tarte waterproof mascara effectively

  1. Start by curling your lashes with an eyelash curler.
  2. Hold the Tarte mascara wand at the base of your lashes and wiggle it back and forth as you move towards the tips.
  3. Repeat this process until you achieve your desired volume and length.
  4. For the bottom lashes, hold the wand vertically and apply the mascara from the base to the tips.
  5. Wait a few seconds for the mascara to dry before applying a second coat if desired.

Tips on how to remove Tarte waterproof mascara without damaging lashes

  1. Use a gentle, oil-based makeup remover to dissolve the mascara.
  2. Soak a cotton pad with the makeup remover and hold it on your closed eye for a few seconds.
  3. Gently wipe the cotton pad in a downward motion, being careful not to tug or pull at your lashes.
  4. Repeat this process until all the mascara is removed.
  5. Once all the mascara is removed, rinse your face with water and follow up with your regular skincare routine.

By following these tips, you can ensure that you’re applying and removing Tarte waterproof mascara effectively and without causing damage to your lashes.


In conclusion, Tarte mascara offers a variety of options for those looking for a high-quality mascara that caters to their specific needs. While some of Tarte’s mascaras claim to be waterproof, our research shows that not all options are created equal. Tarte’s Lights, Camera, Splashes Waterproof Mascara is the clear winner when it comes to waterproof capabilities, as it can withstand water and sweat without smudging or running.

Through our examination of customer reviews and feedback, we found that many users were pleased with Tarte’s waterproof mascara options. However, some customers did experience issues with clumping or flaking. This emphasizes the importance of properly applying and removing waterproof mascara, as it can be more difficult to remove than regular mascara.

Overall, if you’re looking for a high-quality waterproof mascara, Tarte mascara is a great option to consider. Just be sure to choose the right type based on your needs and follow the tips we provided for optimal application and removal. For more information and answers to your mascara questions, be sure to check out Mascara FAQ.

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