May 9, 2023

How Much is Mascara at Walmart: A Comprehensive Guide to Mascara Prices

Mascara is one of the most popular beauty products on the market, with countless options to choose from. Whether you’re looking for lengthening, volumizing, or waterproof mascaras, there is a product out there for everyone. However, with so many options available, it can be challenging to determine which mascara is right for you and how much you should expect to pay.

If you’re looking to purchase mascara, Walmart is an excellent retailer to consider. With its reputation for low prices and vast selection of beauty products, Walmart is a go-to destination for many shoppers. In this article, we’ll take a closer look at how much mascara costs at Walmart and what factors can influence the price.

Understanding Mascara Prices

When it comes to mascara prices, there are several factors that can influence the cost of a product. Here are some of the key things to consider:

Different Types of Mascara

There are many different types of mascara available on the market, each with its own unique formula and intended purpose. For example, waterproof mascara is designed to withstand water and sweat, making it an excellent choice for beach days or workouts. Volumizing mascara contains ingredients that help to thicken and add volume to lashes. Lengthening mascara is formulated to make lashes appear longer and more defined. Each of these types of mascara can vary in price, with waterproof formulas typically being more expensive than other types.

Brand Name and Packaging

Brand name and packaging can also play a significant role in the price of mascara. High-end brands such as Dior, Chanel, and LancĂ´me can charge premium prices for their products due to their reputation and prestige. Additionally, mascara packaging can also influence the cost of a product. Mascara with sleek, luxurious packaging may be priced higher than similar products with more basic packaging.

Price Ranges at Other Retailers

To give readers a better idea of how much mascara costs, it’s helpful to compare prices at other retailers. For example, drugstore brands such as Maybelline, L’Oreal, and Covergirl typically offer mascara products at a lower price point than high-end brands. On the other hand, specialty beauty retailers such as Sephora may offer a wider selection of high-end mascara products at a higher price point. By understanding the price ranges of mascara products at other retailers, consumers can make more informed purchasing decisions.

Walmart’s Mascara Selection

If you’re in the market for mascara, Walmart has a vast selection of brands and types to choose from. Whether you prefer high-end or drugstore brands, Walmart has options to suit all budgets. Here are some of the most popular mascara brands that Walmart carries:

Maybelline New York

Maybelline New York is one of the most popular drugstore makeup brands, and Walmart carries a wide range of their mascara products. From volumizing to lengthening to waterproof, Maybelline has a mascara for every need.

L’Oreal Paris

L’Oreal Paris is another popular drugstore brand that Walmart carries. Their mascara products include volumizing, lengthening, and waterproof options, as well as mascara primers and topcoats.


Covergirl is a classic drugstore beauty brand that has been around for decades. Walmart carries a variety of Covergirl mascara products, including volumizing, lengthening, and waterproof options.

Exclusive Deals

Walmart often has exclusive deals on mascara products, such as discounts or gift with purchase offers. These deals can provide significant savings and encourage customers to try new products.

Customer Reviews

If you’re unsure which mascara product to choose, Walmart’s website features customer reviews that can help you make an informed decision. Many reviews include photos of the product in use, which can give you a better idea of the product’s effectiveness.

Price Comparison: Walmart vs Other Retailers

If you’re looking to get the best deal on mascara, it’s essential to compare prices at different retailers. Walmart is known for its low prices on a variety of products, but is it the best place to buy mascara? Let’s take a closer look at how Walmart’s mascara prices compare to other retailers.

Mascara Prices at Walmart

At Walmart, you can find mascara products from a wide range of brands, including Covergirl, Maybelline, L’Oreal, and more. Prices for mascara at Walmart typically range from $4 to $15, depending on the brand and type of mascara you choose.

For example, Maybelline Great Lash mascara is priced at $4.44 at Walmart, while Covergirl Lash Blast mascara is priced at $7.94. High-end mascara products, such as Lancome Hypnose mascara, can cost as much as $27.50 at Walmart.

Mascara Prices at Other Retailers

To get a better sense of how Walmart’s mascara prices compare to other retailers, let’s take a look at some other popular beauty retailers.

At Target, you can find mascara products from brands like L’Oreal, Maybelline, and Revlon, with prices ranging from $4 to $25. Ulta Beauty, a popular beauty retailer, offers a wide range of mascara products from both high-end and drugstore brands, with prices ranging from $5 to $35.

Despite the range of prices at different retailers, it’s essential to remember that price doesn’t always equate to quality. When comparing mascara prices, consider the brand, product features, and customer reviews to determine which mascara product is right for you.

Tips for Saving Money on Mascara at Walmart

As a budget-conscious shopper, you may be wondering how to get the best deals on mascara products at Walmart. Luckily, there are several ways to save money when shopping for mascara.

Use Coupons

One of the easiest ways to save money on mascara at Walmart is by using coupons. Walmart accepts manufacturer coupons, which can be found in newspapers, magazines, and online. Look for coupons specifically for mascara products or for beauty and personal care products in general.

Shop During Sales

Another way to save money on mascara at Walmart is by shopping during sales. Walmart frequently offers discounts on beauty products, including mascara, during holiday events and throughout the year. Keep an eye out for flyers or check Walmart’s website to stay up-to-date on the latest sales.

Buy in Bulk

Buying mascara in bulk is another way to save money. Walmart offers deals on multi-packs of mascara, which can be an excellent option for frequent mascara users. Additionally, buying in bulk can help save on the cost of packaging and shipping fees associated with ordering online.

Look for Loyalty Programs and Rewards Systems

Walmart may offer loyalty programs or rewards systems for frequent mascara shoppers. Be sure to sign up for Walmart’s rewards program and check for any mascara-specific deals or promotions.

By following these tips, you can save money on mascara products at Walmart and find the perfect mascara for your needs without breaking the bank.


In conclusion, Walmart is an excellent retailer to consider when purchasing mascara. With its vast selection of brands and types of mascara, you’re sure to find a product that fits your needs and budget. By using our guide, you can make an informed decision about how much you should expect to pay for mascara at Walmart and what factors can influence the price.

Remember, there are ways to save money on mascara, such as using coupons or shopping during sales. By taking advantage of these options, you can get even more value out of your mascara purchase.

If you have any further questions about mascara or Walmart’s beauty selection, check out Mascara FAQ’s website for more information. We hope this guide has been helpful, and happy mascara shopping!

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